Digital Style Guide

Logo

Brand Elements

Main Logo

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RGB
CMYK

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Black Background

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RGB
CMYK

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White logo

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RGB
CMYK

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Black logo

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RGB
CMYK

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Imagotype

Main Logo

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RGB
CMYK

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Black Background

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RGB
CMYK

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White Logo

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RGB
CMYK

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Black Logo

Select color type

RGB
CMYK

Select format

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Colours

#FF4F00

CMYK: 0/79/94/0

RGB: 255/79/0

Pantone 1655C

Aerospace Orange

#1B043F

CMYK: 100/100/38/53

RGB: 27/4/63

Pantone 274C

Russian Violet

#611BC5

CMYK: 83/84/0/0

RGB: 97/27/197

Pantone Violet C

Grape

#0066FF

CMYK: 85/61/0/0

RGB: 0/102/255

Pantone 2728 C

Brandeis Blue

#F971FF

CMYK: 29/59/0/0

RGB: 249/113/255

Pantone 252 C

Ultra Pink

#D3DCF2

CMYK: 20/11/0/0

RGB: 211/220/242

Pantone 657 C

Azureish White

Russian Violet

Grape

Azureis white

White

Azureish White

Grape

Aerospace Orange

Grape

Typography

The Inter font, used as the main typeface, is characterized by its cleanliness and simplicity. The unadorned letters enhance readability, allowing information to flow and be easily grasped. At certain moments, we aim to emphasize key words and elements that define our narrative.

For this purpose, we have chosen the elegant Inria Serif Italic. Its cursive style and serif add a touch of distinction, highlighting the importance of specific concepts without compromising coherence with our overall identity.

Inter Light

Inter Regular

Inter Medium

Inter Bold

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Inria Serif Light Italic

Inria Serif Italic

Inria Serif Bold Italic

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Images

The images used should reflect the brand values: cutting-edge technology and the highest level of creativity. The approach can be urban and dynamic, or contemplative and linked to nature, but always seen from a human point of view. The themes will be conceptual, contemporary and of great iconic strength, whose chromatic range is integrated into the corporate image.

In our continuous effort to maintain a strong and coherent visual identity, the use of color in images plays an essential role. By synchronizing the colors in images with our visual identity palette, we create a cohesive visual experience that reinforces recognition and connection with our brand.